Web Analytics & Insights Manager
Tasks
- Build scalable web analytics enablement solutions
- Collaborate with stakeholders on data requirements
- Coordinate web analytics integration with CDP
- Deliver insights and recommendations for testing performance
- Deliver web analytics tracking
- Improve web analytics data integrity
- Maintain tagging documentation and enablement
- Optimize site performance and tagging strategy
- Own web analytics strategy and implementation
- Produce monthly and ad hoc analysis
- Troubleshoot web analytics issues
Perks/Benefits
- Flexible time off
- Healthcare
- Parental leave
- Remote work
- Retirement savings plan
- Volunteering support
- Wellness leave
Skills/Tech-stack
A/B | A/B Testing | Ad pixel setup | Adobe AEM | Adobe Target | Artificial Intelligence | B testing | Browser Developer Tools | Business Analytics | Cross domain | Cross-domain tracking | Customer Data | Customer Data Platform | Data Integrity | Data integration | Data platform | Developer tools | First Party Cookies | Fraud Monitoring | Google Analytics | Google Analytics 4 | Google BigQuery | Google Tag | Google Tag Manager | HTML | JavaScript | Looker Studio | Marketing Analytics | Multivariate Testing | Pixel setup | Tableau | Tag Manager | Tagging strategy | Third Party Cookies | UTM Strategies | Web Analytics | Web Personalization
Education
N/A
Roles
Analytics | Analytics Manager | Manager | Web Analytics Manager
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