Manager, Insights & Analytics - West Africa

Tasks

• Analyze Sell Out data
• Evaluate advertising performance
• Identify drivers of brand and business performance
• Lead reporting
• Lead research agencies
• Lead social media operations
• Manage consumer contacts
• Manage recall
• Manage research and project budgets
• Mine and combine multiple data sources
• Optimize business through data tracking and learning
• Oversee consumer relations operations
• Perform qualitative and quantitative research
• Provide shopper insights
• Support brand equity development
• Synthesize insights into recommendations
• Translate insights into business actions
• Turn consumer contacts into insights

Perks/Benefits

• Hybrid work schedule
• Limited travel

Skills/Tech-stack

Advertising analytics | Brand Equity | Brand tracking | Business performance | Business performance analysis | Contact Center Management | Contact center | Customer Service | Data Analysis | Data Synthesis | MS Office | Market Research | Media Operations | Nielsen | Performance Analysis | Project Management | Qualitative research | Quantitative Research | Recall management | Reporting | Shopper insights | Social Media | Social media operations