Remote Lead Marketing Analytics Director
Tasks
- Build forecasting models for revenue impact
- Define metrics and ensure reporting accuracy
- Develop frameworks for assessing marketing impact
- Drive structured experimentation across channels
- Establish full funnel KPIs for marketing performance
- Identify growth opportunities through data analysis
- Lead development of integrated marketing datasets
- Lead lifecycle analytics across onboarding and retention
- Mentor a marketing analytics team
- Optimize media mix and targeting strategies
- Own measurement and optimization of paid media and affiliate channels
- Translate data into executive ready insights
Perks/Benefits
- 401k match
- Dental insurance
- Legal coverage
- Life insurance
- Medical insurance
- Mental health resources
- Paid time off
- Vision insurance
- Volunteer time
Skills/Tech-stack
Affiliate Marketing | Business Intelligence | Customer Acquisition | Customer Retention | Data Modeling | Data Warehousing | Digital marketing | Experimentation | Forecasting | Lifecycle analytics | Marketing Analytics | Paid media | Reporting | Revenue Modeling | SQL
Education
N/A
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