Head of Marketing Analytics
Tasks
- Build and lead marketing analytics team
- Define strategic vision for marketing analytics
- Design and implement attribution frameworks
- Establish trusted metrics frameworks
- Improve data reliability and reporting
- Partner across organizations for data infrastructure
- Scale experimentation capabilities
- Translate analytics into business insights
Perks/Benefits
Skills/Tech-stack
DBT | Data Governance | Data Infrastructure | Experimentation testing | Looker | Marketing Tech | Marketing attribution | Marketing tech stacks | Python | R | SQL | Statistical Analysis | Tableau | Tech Stacks
Education
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