Portfolio Analytics & Strategy Group Manager - Marketing & Customer Analytics
Delaware Avenue Offices (DE023), United States
USD 110K-221K Mid-level Full Time
Tasks
- Analyze gaps and recommend optimization actions
- Define campaign governance and operating model
- Drive continuous improvement of campaign processes
- Escalate and resolve complex campaign delivery issues
- Lead marketing and lending campaign delivery
- Lead team and set delivery priorities
- Manage campaign execution platforms
- Optimize campaign selection criteria and execution
- Partner with risk and credit policy for compliant delivery
- Support acquisition analytics for market expansion
- Track campaign performance across channels and products
Perks/Benefits
- N/A
Skills/Tech-stack
Campaign Optimization | Campaign delivery | Credit Risk | Data analytics | Experian Ascend Marketing | Financial Analysis | Hadoop | Hive | Marketing Analytics | Operational Risk | Predictive Analytics | Python | Risk appetite | SQL | Segmentation | Tableau | Targeting
Education
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