Marketing Science Partner - Performance Marketing empowered by Research, Analytics and AI
Tasks
- Advise clients on testing and measurement design
- Build learning agendas
- Collaborate with vendors on measurement studies
- Communicate research results to nontechnical audiences
- Conduct ad effectiveness studies
- Deliver education and training workshops
- Design experiments for incremental lift
- Develop measurement solutions with industry groups
- Drive adoption of measurement methodologies and best practices
- Engage clients with measurement insights
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Ad effectiveness | Attribution Modeling | B testing | Brand Lift | Conversion lift | Data Analysis | Data Manipulation | Experiment design | Field experiments | Incremental Lift | LLM | Machine Learning | Marketing measurement | Panel data | Performance Marketing | R | SQL | Statistical Analysis | Structured data | Survey sampling | Unstructured Data
Education
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