Marketing Mix Modelling Consultant - MEFF Consulting (Media Analytics) ( fully remote possible)
Tasks
- Conduct analysis of results and identify insights
- Coordinate project execution across client and internal teams
- Deliver proactive insights and action oriented recommendations
- Design execute present and implement marketing mix modeling and lift solutions
- Develop and implement media analytics solutions
- Drive activation based outcomes and solution adoption
- Improve advanced analytics capabilities through process improvements best practices and coaching
- Liaise with clients publishers media agencies and remote teams
- Manage client engagements and deliverables
- Manage timelines priorities and team resources
- Partner with sales to grow media effectiveness analytics business
- Present insights and support training tool deliveries
- Simulate media plans and outcomes
Perks/Benefits
- Access to learning platforms
- Comprehensive onboarding
- Employee Assistance Program (EAP)
- Flexible working hours
- Hybrid work options
- Internal training programs
- LinkedIn Learning
- Volunteer time off
Skills/Tech-stack
Attribution Modeling | CPG Industry | CPG Industry Knowledge | Client Communication | Critical Thinking | Data Analysis | Data Science | Data Storytelling | Deductive Reasoning | Industry knowledge | Lift analysis | Marketing Effectiveness Analytics | Marketing Mix | Marketing Mix Modeling | Marketing effectiveness | Media mix modeling | Mix Modeling | Problem Solving | Project Management | Stakeholder management | Statistical modeling
Education
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