Sr Dir Business Insights & Marketing Analytics
CORP- Northfield - Headquarters, United States
USD 177K-266K Senior-level Full Time
Tasks
- Apply customer insights to planning and executions
- Build TAM SAM models
- Collaborate with product finance and marketing teams
- Create reporting dashboards and frameworks
- Define customer segmentation and intelligence
- Design data governance framework
- Develop marketing attribution models
- Develop marketing data ecosystem
- Establish data stewardship and taxonomy
- Integrate internal and external data sources
- Lead Marketing analytics team
- Lead competitive intelligence program
- Manage data vendor relationships
- Measure campaign and customer journey impact
- Present insights to executive leadership
Perks/Benefits
- 401k contributions
- Disability insurance
- Employee assistance program
- Employee resource groups
- Employee service corp
- Health insurance
- Life insurance
- Paid time off
Skills/Tech-stack
Acuity | Adobe Analytics | CRM | Clarivate | Competitive Intelligence | Customer Segmentation | Data Governance | Data Modeling | Data Visualization | Dynamics 365 | Google Analytics | Informatica | Market sizing | Marketing attribution | Marketo | Power BI | Python | R | SQL | Tableau | Workfront
Education
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