Amazon Marketing Cloud (AMC) & DSP Data Analyst - Barcelona
Tasks
- Analyze audience overlap and cross campaign interaction
- Analyze campaign performance
- Build path to conversion analyses
- Build structured data models for reporting automation
- Conduct time series and event analysis
- Create reusable SQL query frameworks
- Develop dashboards in Power BI and Tableau and Looker
- Develop test and learn holdouts audience exclusions and bid experiments
- Generate actionable insights on attribution and incrementality
- Model frequency distribution and optimal frequency
- Quantify halo effects
- Structure DSP outputs for marketing mix modelling inputs
- Support incrementality informed performance evaluation
- Transform AMC outputs into scalable datasets
- Validate data integrity and detect anomalies
- Write complex SQL queries in Amazon Marketing Cloud
Perks/Benefits
Skills/Tech-stack
Amazon DSP | Amazon Marketing Cloud | Amazon marketing | Attribution Modeling | Data Modeling | Data Visualization | Data analytics | Data cleaning | Incrementality | Looker | Marketing Analytics | Marketing Cloud | Marketing Data Analytics | Marketing Mix | Marketing Mix Modeling | Marketing data | Mix Modeling | Power BI | Programmatic Advertising | Python | R | Retail media | SQL | Tableau
Education
N/A
Roles
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