Amazon Marketing Cloud (AMC) & DSP Data Analyst - Barcelona
Tasks
- Analyze audience overlap and cross campaign interaction
- Build structured data models for reporting automation
- Build user path to conversion analysis
- Conduct frequency distribution and frequency modeling
- Conduct tentpole and time series event analysis
- Create reusable SQL query frameworks
- Develop dashboards in Power BI
- Develop multi touch attribution thinking
- Ensure data consistency across markets and brands
- Perform advanced SQL analysis in Amazon Marketing Cloud
- Prepare data for test and learn experiments
- Quantify halo effects and cross product impact
- Structure DSP outputs for marketing mix modelling inputs
- Support incrementality focused performance evaluation
- Transform AMC outputs into scalable datasets
- Validate data integrity and detect anomalies
Perks/Benefits
Skills/Tech-stack
Amazon DSP | Amazon Marketing Cloud | Amazon marketing | Attribution Modeling | CTE | Clean room | Common table expressions | DSP | Data Modeling | Data Visualization | Data clean room | Incrementality testing | Looker | Marketing Cloud | Marketing Mix | Marketing mix modelling | Power BI | Programmatic Advertising | Python | R | SQL | Tableau | Test and learn | Window Functions
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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