Analytics Lead
Tasks
- Advise executives on marketing and retail decisions
- Build influencer effectiveness and content performance systems
- Design ROI frameworks and attribution
- Forecast incremental revenue and retail lift
- Identify consumer behavior and engagement trends
- Lead and mentor analytics team
- Oversee data infrastructure and automated reporting
- Own end to end measurement strategy
- Translate business objectives into measurement frameworks
Perks/Benefits
Skills/Tech-stack
BigQuery | Business Intelligence | Cloud platform | Dashboarding | Data Modeling | Google Cloud | Google Cloud Platform | Incrementality testing | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Predictive Analytics | Python | Regression Analysis | SQL | Snowflake
Roles
Analyst | Analytics | Analytics Lead | Data Analyst | Lead
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