Analytics Lead
Tasks
- Advise executives with data driven insights
- Build ROI frameworks and attribution models
- Develop influencer and content effectiveness measurement
- Forecast incremental revenue and retail lift
- Identify consumer behavior trends
- Lead and mentor analytics team
- Oversee data infrastructure and reporting systems
- Own end to end measurement strategy
- Translate business objectives into measurement frameworks
Perks/Benefits
- N/A
Skills/Tech-stack
Automated reporting | BigQuery | Brand Lift | Business Intelligence | Cloud platform | Dashboards | Data Pipelines | Digital analytics | Google Cloud | Google Cloud Platform | Incrementality testing | Machine Learning | Market Research | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Python | Regression Analysis | SQL | Site Analytics | Snowflake | Social Listening
Education
Roles
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