Analytics Lead
Tasks
- Advise executives using data driven insights
- Build influencer effectiveness evaluation systems
- Design ROI frameworks and incrementality testing
- Develop predictive models for sales and conversion
- Forecast incremental revenue and retail lift
- Identify consumer behavior trends
- Lead mentor and scale analytics team
- Oversee data infrastructure dashboards and reporting
- Own end to end measurement strategy
- Translate business objectives into measurement frameworks
Perks/Benefits
- N/A
Skills/Tech-stack
Automated reporting | BigQuery | Business Intelligence | Cloud platform | Dashboarding | Data Modeling | Data Pipelines | Google Cloud | Google Cloud Platform | Incrementality testing | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Python | Regression Analysis | SQL | Snowflake | Social Listening
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
Analytics | Analytics Lead | Analytics Manager | Lead | Manager
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