Applied Scientist / ML scientist, EU Prime and Marketing Analytics & Science (PRIMAS)
Barcelona, Catalonia, ESP
EUR 45K-60K (estimate) Senior-level Full Time
Tasks
- Apply sequential decision making for lifecycle stage transitions
- Build propensity models for customer cohorts
- Define roadmap for audience targeting behavioral modeling and measurement
- Design randomized controlled trials to isolate targeting effects
- Develop hidden Markov model based journey frameworks
- Ensure model audience definitions and measurement frameworks work across channels
- Establish feedback loops to improve models
- Integrate first party behavioral data with survey insights
- Mentor scientists and engineers
- Navigate high ambiguity in customer journey frameworks
- Own end to end science strategy for lifecycle marketing
- Translate business needs into science solutions
Perks/Benefits
- N/A
Skills/Tech-stack
Audience targeting | Behavioral Modeling | Data integration | Decision Making | Experiment design | Hidden Markov models | Machine Learning | Markov Models | Measurement frameworks | Propensity Modeling | Randomized-Controlled Trials | Sequential decision making
Education
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