Associate Director, Commercialization AI and Omnichannel Analytics
Tasks
- Conduct customer and segment analyses to optimize channel mix and messaging
- Define omnichannel KPI definitions and success metrics
- Design measurement frameworks for reach engagement conversion and incremental impact
- Develop and deploy advanced statistical econometric and machine learning models
- Develop omnichannel measurement and optimization frameworks
- Drive promotional spend optimization for ROI and brand equity
- Ensure scalable automated and integrated analytics solutions
- Establish analytics governance data quality and model validation best practices
- Identify high value AI use cases for commercialization
- Influence stakeholders across commercial digital IT and analytics
- Interpret results into actionable recommendations
- Lead AI enabled commercialization and omnichannel strategy
- Lead field effectiveness analytics including targeting and next best action
- Lead marketing mix modeling econometric modeling and budget optimization
- Lead mentor and develop analysts and data scientists
- Lead test and learn strategies including A B testing and causal inference
- Optimize engagement across rep led digital and non personal channels
- Translate business strategy into analytics roadmaps
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Artificial Intelligence | B testing | Bayesian Methods | Causal Inference | Data Visualization | Econometrics | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Next Best Action | Next Best Engagement | Optimization | Statistical modeling
Education
Roles
Analytics | Analytics Director | Associate | Associate Director | Director
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