Associate Director, Data Analytics
Tasks
- Conduct incrementality testing
- Create reporting dashboards
- Deliver actionable media and investment recommendations
- Develop experimentation framework
- Ensure output quality standards
- Evaluate brand lift
- Lead full funnel measurement strategy
- Maintain measurement roadmap and documentation
- Manage attribution analysis
- Manage client and measurement partner relationships
- Manage timelines and deliverables
- Mentor and develop analysts
- Oversee marketing mix modeling
- Partner with clients on measurement planning
- Perform audience measurement
- Present findings to senior stakeholders
- Synthesize insights into executive narratives
Perks/Benefits
- 401k match
- Commuter benefits
- Dental insurance
- Disability insurance
- Employee social events
- Health insurance
- Holidays
- Hybrid work schedule
- Life insurance
- Unlimited PTO
- Vision insurance
- Wellness allowance
- Wellness events
Skills/Tech-stack
Attribution | Audience measurement | Brand Lift | Causal measurement | Experimentation | Incrementality testing | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Media effectiveness | Mix Modeling | Power BI | SQL | Tableau
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
Analytics | Analytics Director | Data Analytics | Data Analytics Director | Director
Regions
Countries
States
Cities
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