Associate Director, Market Research and Analytics - GIC
Mettawa, IL, United States
USD 137K-261K (estimate) Mid-level Full Time
Tasks
- Analyze qualitative and quantitative research
- Build analytics models
- Build measurement plans
- Communicate insights to stakeholders
- Conduct competitive intelligence analysis
- Coordinate cross functional intelligence
- Derive actionable market insights
- Design marketing research initiatives
- Develop data strategy
- Ensure research compliance
- Implement marketing analytics initiatives
- Manage analytics suppliers
- Manage and develop direct reports
- Manage marketing research and analytics projects
- Manage primary research suppliers
- Perform business reviews
- Track brand program performance
Perks/Benefits
- 401k matching
- Dental insurance
- Health insurance
- Long term incentive program eligibility
- Paid time off
- Vision insurance
Skills/Tech-stack
Analytics models | Behavioral analytics | Competitive Intelligence | Data Visualization | Data strategy | Market Research | Marketing Analytics | Measurement planning | Project Management | Qualitative research | Quantitative Research | Stakeholder management
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