Associate Principal, Marketing Data Analytics
Tasks
- Assess and validate data quality
- Build performance dashboards
- Conduct post delivery reviews and improvements
- Define KPI and metric frameworks
- Design and execute A/B tests
- Design data schemas and standards
- Drive data governance and data modeling
- Execute holdout testing
- Gather requirements from business stakeholders
- Manage API integrations
- Manage risks and issues
- Perform data identity resolution
- Plan and schedule measurement projects
- Run campaign impact testing
- Standardize measurement methodologies
- Translate data into actionable insights
- Troubleshoot data pipeline issues
- Write and maintain SQL queries
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | API Integration | B testing | CDP | Clean rooms | Data Clean Rooms | Data Governance | Data Modeling | Data Pipelines | Data Quality | Data analytics | Data schema | ETL | Excel | Experiment design | GDPR | Holdout testing | Identity resolution | Key Performance Indicators | Looker | Marketing Analytics | Performance indicators | PowerBI | SQL | Tableau
Education
N/A
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