Associate/Analyst - Digital Web Analytics
Tasks
- Analyze performance across indications audience segments and tactics
- Build and refine Adobe Analytics reports segments and dashboards
- Conduct ad hoc deep dive analysis of emerging trends
- Create executive ready PowerPoint narratives
- Deliver executive ready visualizations and recommendations
- Generate insights from traffic engagement and conversion behavior
- Identify risks and growth opportunities
- Own web and digital marketing performance reporting
- Partner with marketing media and web teams on analytics needs
- Perform pathing fallout and visitor segmentation analysis
- Support test and learn cycles with measures of impact
- Validate tagging and troubleshoot with debugging tools
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Browser Developer Tools | Calculated Metrics | Data Analysis | Data Governance | Data Integrity | Data Quality | Data Visualization | Developer tools | Display Advertising | Funnel Analysis | Microsoft Excel | Microsoft PowerPoint | Organic search | Paid Search | Paid Social | Path analysis | Power BI | Segmentation | Tagging validation | Visitor Segmentation
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