Business Analyst – Marketing Analytics
Tasks
- Analyze conversion rates across funnel stages
- Analyze marketing attribution models
- Analyze marketing contribution to revenue
- Analyze marketing influence across customer journey
- Automate reporting processes
- Build marketing performance dashboards
- Define reporting standards and metric definitions
- Deliver actionable insights to marketing stakeholders
- Develop reporting frameworks
- Evaluate campaign performance
- Generate salesforce reports and dashboards insights
- Measure pipeline generated and pipeline influenced
- Support data governance across marketing and CRM systems
Perks/Benefits
- N/A
Skills/Tech-stack
B2B Marketing | CRM data | Dashboarding | Data Analysis | Data Governance | Data Visualization | Excel | Marketing Analytics | Marketing Automation | Marketing attribution | Marketing funnel | Marketo | Pardot | Power BI | SQL | Salesforce
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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