Business Analytics Lead - Marketing & Customer Analytics
One PNC Plaza (PA370), United States
USD 91K-202K Senior-level Full Time
Tasks
- Analyze geo lift studies
- Build interactive dashboards and visualizations
- Define KPIs and analytical frameworks
- Design A/B tests
- Develop attribution models
- Develop customer segmentation
- Drive digital marketing campaign analytics
- Mentor junior analysts
- Perform Customer Journey Analytics
- Provide digital marketing analytics best practices
- Recommend optimizations for marketing campaigns
- Write advanced SQL queries
Perks/Benefits
- 401k match
- Dental insurance
- Educational assistance
- Health insurance
- Paid time off
- Vision insurance
- Wellness program
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Attribution Modeling | B testing | Business Intelligence | Customer Journey | Customer Journey Analytics | Customer Segmentation | Data Quality | Data Visualization | Data integration | Experimentation | Geolocation Lift | Hadoop | Impala | Journey Analytics | Power BI | SQL | Spark | Tableau | Teradata
Education
Roles
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