Business and Marketing Data Scientist II
Tasks
- Build segment and test audiences using people based marketing
- Develop evaluation frameworks for large scale models and new metrics
- Identify predictors of media performance
- Investigate anomalies and drive statistical method improvements
- Partner on experimentation measurement and modeling
- Support media strategy, measurement, and optimization
Perks/Benefits
- N/A
Skills/Tech-stack
Audience Segmentation | Bayesian Modeling | Brand Lift | Brand lift studies | Classification | Data Pipelines | Database querying | Experimental Design | Geo-experiments | Lift studies | Machine Learning | Marketing Mix | Marketing Mix Modeling | Meta-Analysis | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Propensity Modeling | Python | R | Regression | SQL | Statistical Analysis
Education
Bachelor of Science | Master of Engineering | Master of Science | PhD
Roles
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