Business Data Scientist, Marketing
Gurgaon, Haryana, India
INR 600K-1000K (estimate) Mid-level Full Time
Tasks
- Build measurement plans
- Build segment and test audiences
- Conduct matched market analyses
- Create reporting metrics benchmarks
- Define tracking requirements
- Develop automated analytics pipelines
- Develop marketing analytics solutions
- Develop model evaluation frameworks
- Frame and solve ambiguous measurement problems
- Investigate anomalies
- Partner on experimentation measurement modeling
- Perform brand lift studies
- Run conversion lift tests
Perks/Benefits
- N/A
Skills/Tech-stack
Audience Segmentation | Bayesian Modeling | Cause analysis | Classification | Data Pipelines | Data Querying | Experimental Design | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Propensity Modeling | Python | R | Regression | Root Cause Analysis | Root cause | SQL | Statistical Analysis | Supervised Learning | Unsupervised Learning
Education
N/A
Roles
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