Business Insights and Analytics / BIA
Tasks
- Apply attribution frameworks and causal inference methods
- Apply machine learning to identify engagement patterns
- Automate insights delivery workflows
- Build and maintain measurement datasets and dashboards
- Build performance dashboards
- Collaborate with stakeholders across commercial CRM digital and technology
- Communicate methodologies assumptions and model limitations
- Define success metrics measurement windows and statistical approaches
- Deliver measurement analytics for omnichannel customer engagement
- Design and execute AI informed test and learn strategies
- Develop measurement frameworks and KPI tracking tools
- Ensure reproducible documented outputs and data governance
- Evaluate incremental impact of engagement activities
- Integrate outputs from predictive models to support optimization
- Present insights and recommendations to technical and non-technical audiences
- Run A B tests and lift studies
- Troubleshoot data issues with data engineering and build teams
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Applied statistics | Attribution Modeling | B testing | Causal Inference | Dashboarding | Data Governance | Data Visualization | Databricks | Git | Incrementality testing | LLM | Lift studies | Machine Learning | Markov Chain | Markov-chain modeling | Multi-Touch Attribution | Multi-touch) | PowerBI | Prompt engineering | Propensity scoring | Python | R | SQL | Snowflake | Tableau | Uplift Modeling
Education
Roles
Analyst | Analytics | Analytics Engineer | Data Analyst | Engineer | Learning Engineer | Machine Learning Engineer
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