Consultant.e tracking & analytics senior
Tasks
- Advise on marketing strategy with privacy considerations
- Analyze CRO opportunities
- Build tag management plans
- Define AdTech and MarTech stack
- Define KPI framework for marketing reporting
- Define audience strategy
- Deploy web analytics solutions
- Identify customer journey improvements
- Implement TMS and tag solutions
- Optimize customer acquisition performance
- Run attribution projects
- Segment and personalize audiences
Perks/Benefits
- Flexible remote work
- Gym membership
- Health insurance
- Pro bono days
- Restaurant vouchers
- Team events
- Training
- Transport reimbursement
Skills/Tech-stack
A/B | A/B Testing | AB Tasty | Adobe Analytics | Adtech | Attribution | Audience Segmentation | B testing | BI | CRO | Contentsquare | Customer Journey | Customer journey analysis | Data Visualization | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Journey analysis | Kameleoon | Management System | Martech | Personalization | Privacy Compliance | Tag Management | Tag Management System | Tag Manager | Web Analytics
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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