Consultor(a) Especialista em Marketing Analytics(MMM)
Tasks
- Apply shapley values and multi touch attribution
- Build markov chain customer journey models
- Collaborate with media performance BI and data engineering teams
- Conduct incremental and causal impact studies
- Define and document methodologies and measurement best practices
- Develop RFM segmentation models
- Develop marketing mix modeling solutions
- Develop predictive LTV models
- Lead end to end marketing statistical consulting projects
- Present findings to client stakeholders
- Serve as technical reference for project teams
- Translate statistical outputs into actionable recommendations
Perks/Benefits
- Collaborative work environment
- Continuous learning
- Data-driven decision-making
- Innovation opportunities
- Remote work
Skills/Tech-stack
AWS | Appsflyer | Attribution | Azure | BigQuery | Causal Inference | Cloud | Customer Segmentation | GCP | Google Ads | Google Analytics | Google Analytics 4 | LTV modeling | Lightweightmmm | Looker Studio | Marketing Mix | Marketing Mix Modeling | Markov Chains | Meta Ads | Mix Modeling | Power BI | Predictive Modeling | Pymc-marketing | RFM | Redshift | Robyn | Shapley Values | Snowflake
Education
N/A
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