Consumer Data Platform & Marketing Activation Lead
London, United Kingdom
R
GBP 70K-98K (estimate) Senior-level Full Time
Tasks
- Activate audiences to marketing automation
- Activate audiences to paid media
- Activate audiences to web personalization
- Analyze segment composition and campaign relevance
- Architect consumer data strategies
- Create optimize and deliver audience segments
- Define taxonomy and naming conventions
- Document audience building processes
- Maintain business data catalog
- Maintain first party data governance and compliance
- Manage consent management rules
- Monitor inbound and outbound data flows
- Orchestrate personalized customer journeys
- Partner with vendors to resolve platform issues
- Translate business requirements into User Stories
- Troubleshoot segmentation and activation issues
Perks/Benefits
Skills/Tech-stack
Analytics | Audience Segmentation | Consent Management | Consumer Data | Consumer Data Platform | Customer Data | Customer Data Model | Customer Profile | Customer lifecycle | Data Catalog | Data Governance | Data Integrity | Data Model | Data Taxonomy | Data activation | Data platform | First-party data | Marketing Automation | Marketing Technology | Paid media | Party data | Privacy regulations | Unified Customer Profile | Web Personalization
Education
N/A
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