Consumer Data Platform & Marketing Activation Lead
London, United Kingdom
R
GBP 70K-98K (estimate) Senior-level Full Time
Tasks
- Activate audiences to marketing automation
- Activate audiences to paid media
- Activate audiences to web personalization
- Analyze segment composition and campaign relevance
- Architect consumer data strategies
- Create optimize and deliver audience segments
- Define taxonomy and naming conventions
- Document audience building processes
- Maintain business data catalog
- Maintain first party data governance and compliance
- Manage consent management rules
- Monitor inbound and outbound data flows
- Orchestrate personalized customer journeys
- Partner with vendors to resolve platform issues
- Translate business requirements into User Stories
- Troubleshoot segmentation and activation issues
Perks/Benefits
Skills/Tech-stack
Analytics | Audience Segmentation | Consent Management | Consumer Data | Consumer Data Platform | Customer Data | Customer Data Model | Customer Profile | Customer lifecycle | Data Catalog | Data Governance | Data Integrity | Data Model | Data Taxonomy | Data activation | Data platform | First-party data | Marketing Automation | Marketing Technology | Paid media | Party data | Privacy regulations | Unified Customer Profile | Web Personalization
Education
N/A
Related jobs
-
Product Growth Analytics Lead - Token Factory GBP 70K-104KAnalytics | Capacity Planning | Commercial Analytics | Customer Segmentation | Data AnalysisCareer growth and learning opportunities | Collaborative and innovative culture | Flexibility and ownership | International environment | Opportunity to work on impactful AI projectsSenior-level Full TimeAmsterdam, Netherlands; London, United Kingdom; Remote … R2d ago
-
Lead, Finance Analytics & Enablement AI/ML GBP 60K-85KAmplitude | Automation | Business Intelligence | Cloud platform | Data GovernanceCo-working space access | Group health insurance premium coverage | Parental leave | Smart Pension contributions | Travel stipendSenior-level Full TimeUnited Kingdom - Remote R10d ago
-
Head of AI Governance GBP 98K-133KAI Act | AI Agents | AI Governance | AI RMF | APICompany Paid Life Cover | Employee assistance program | Pension or retirement plan | Private medical | Wellness benefitsExecutive-level Full TimeRemote - United Kingdom R16d ago
-
Analytics governance | Data Architecture | Data Governance | Data Lineage | Data QualityAccess to Modern Health | Education reimbursement | Founder days | Health care coverage | Home office reimbursementSenior-level Full TimeManchester, England, United Kingdom R17d ago
-
Analytics governance | Data Architecture | Data Governance | Data Lineage | Data QualityAccess to Modern Health | Charitable contribution match | Education reimbursement | Founder days | Health care coverageSenior-level Full TimeBirmingham, England, United Kingdom R17d ago
-
Analytics governance | Data Architecture | Data Governance | Data Lineage | Data QualityAccess to Modern Health | Charitable contribution match | Competitive paid time off | Education reimbursement | Health care coverageSenior-level Full TimeLeeds, England, United Kingdom R17d ago
-
Analytics governance | Data Architecture | Data Governance | Data Lineage | Data QualityAccess to modern health mental health platform | Charitable contribution match | Education reimbursement | Health care coverage | Home office reimbursementSenior-level Full TimeNewcastle upon Tyne, England, United Kingdom R17d ago
-
Lead Machine Learning Scientist, FinCrime GBP 115K-150KAgile | Cloud Data | Cloud data platform | Data platform | Deep learningFlexible working hours | Learning budget | Relocation support | Visa sponsorshipSenior-level Full TimeCardiff, London or Remote (UK) R23d ago
-
Lead Data Scientist GBP 95K-130KA/B | A/B Testing | B testing | Data Governance | Data ModelingFlexible working hours | Learning budget | Relocation support | Visa sponsorshipSenior-level Full TimeCardiff, London or Remote (UK) R1mo ago