Conversion Rate Optimization Expert | Acquisition @ING Bank

Tasks

• Analyze clickstream data
• Analyze funnel drop offs
• Analyze heatmaps
• Analyze session recordings
• Build conversion dashboards
• Collaborate with UX development analytics
• Conduct split URL testing
• Define audience segments
• Deliver stakeholder insights
• Design A/B tests
• Develop test hypotheses
• Drive personalization initiatives
• Establish KPI driven testing framework
• Influence experimentation roadmap
• Manage multivariate tests
• Optimize digital sales journeys
• Optimize forms
• Optimize landing pages
• Optimize onboarding funnels
• Optimize product pages
• Own experimentation program
• Prioritize optimization opportunities
• Translate technical findings to business recommendations

Perks/Benefits

• Benefit budget
• Continuous learning opportunities
• Hybrid working
• Inclusive work environment
• Internal mobility
• International assignments
• Learning budget
• Paid vacation

Skills/Tech-stack

A/B | A/B Testing | Adobe Analytics | Amplitude | B testing | CSS | Confidence Intervals | Contentsquare | Conversion funnel | Conversion funnel analysis | Digital analytics | Experiment design | Experimentation platforms | Firebase Analytics | Funnel Analysis | Google Analytics | Google Analytics 4 | HTML | Heap | Incrementality Measurement | JavaScript | Mixpanel | Multivariate Testing | Personalization | Piwik Pro | Sample Size | Sample Size Calculation | Segmentation | Split URL Testing | Statistical significance | Tagging | Web Analytics