Customer Data Platform Audience Implementation (Secondment 9-12 Months)
USA - NY - Headquarters, United States
USD 124K-207K (estimate) Senior-level Full Time
Tasks
- Build CDP audiences in Salesforce Data Cloud
- Configure dynamic sending and suppression lists
- Coordinate audience approval with stakeholders
- Maintain CDP data dictionary or glossary
- Manage data extensions
- Optimize CRM audience segments using campaign performance metrics
- Provide Salesforce Marketing Cloud audience solution expertise
- Review CDP audience structuring requests
- Serve as point of contact for audiences and data extensions
- Use Marketing Cloud analytics to improve targeting
Perks/Benefits
- N/A
Skills/Tech-stack
Audience Builder | Click Through Rate | Click Through Rate Optimization | Cloud engagement | Conversion Rate | Conversion rate optimization | Customer Segmentation | Data Dictionary | Data Modeling | Data cloud | Dynamic Sending | Einstein Marketing Insights | Einstein for Marketing Cloud | Einstein for Marketing Cloud Engagement | Machine Learning | Marketing Analytics | Marketing Cloud | Marketing Cloud Engagement | Marketing Insights | Rate optimization | Relational databases | SQL | Salesforce Data Cloud | Salesforce Marketing | Salesforce Marketing Cloud | Salesforce data | Suppression Lists
Education
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