GenAI Creative Optimization/Performance Analyst
Tasks
- Aggregate multiple data sources
- Analyze performance data
- Assess gen AI analytics capabilities
- Build dashboards for real time performance tracking
- Build predictive models
- Create test learn optimize plans
- Develop bespoke models with data science
- Develop measurement frameworks
- Evaluate cross channel content performance
- Generate meta data
- Map performance to creative recommendations
- Provide audience insights for optimization
- Set KPIs for gen AI content effectiveness
- Support data-driven decision making
- Track campaign performance
Perks/Benefits
- N/A
Skills/Tech-stack
Attribution Modeling | Audience Analytics | Brand Lift | Brand Lift Testing | Dashboarding | Data Modeling | Data Science | Data Storytelling | Data analytics | Data integration | Generative AI | Language Models | Language Processing | Large Language Models | Lift testing | Machine Learning | Media mix modeling | Mix Modeling | Natural Language | Natural Language Processing | Predictive Analytics | Prompt engineering
Education
N/A
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