Data & Analytics Consultant, Campaign Audience Engineering
Tasks
- Analyze campaign performance data
- Analyze test results
- Design test-and-learn initiatives
- Ensure process compliance with privacy requirements
- Execute database marketing strategies
- Forecast workload and handle escalations
- Generate optimization recommendations
- Identify data quality issues
- Implement process improvements for audience creation
- Monitor automated triggers and evergreen campaigns
- Perform data discovery and exploration
- Plan and execute audience development
- Resolve automation defects
- Track campaigns and ad hoc marketing requests
Perks/Benefits
- N/A
Skills/Tech-stack
Audience development | Business Intelligence | CRM | Campaign Management | Data Analysis | Data Exploration | Data Mining | Data Quality | Database Marketing | Marketing Analytics | Marketing Automation | Privacy Compliance | Segmentation
Education
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