Data Science Senior Associate - Consumer Bank Marketing Analytics
Tasks
- Conduct unstructured customer behavior analysis
- Consult on experimental design and data collection
- Contribute to analytics innovation initiatives
- Deliver campaign performance measurement and reporting
- Execute A B and incrementality tests and interpret results
- Lead analytics strategy and execution for marketing campaigns
- Maintain controls for accurate timely reproducible results
- Perform profitability optimization and return on investment analysis
- Present insights to stakeholders and senior management
- Translate results into narratives and stakeholder recommendations
Perks/Benefits
- Backup childcare
- Financial coaching
- Health care coverage
- Mental health support
- On-site health and wellness centers
- Retirement savings plan
- Tuition reimbursement
Skills/Tech-stack
A/B | A/B Testing | B testing | Data Visualization | Data collection | Experimental Design | GitHub Copilot | Google Analytics | Incrementality testing | Python | R | Return on Investment | SAS | SQL | Significance Testing | Statistical Analysis | Tableau | Web Analytics
Education
Roles
Analytics | Analytics Engineer | Data Scientist | Engineer | Scientist
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