Data Scientist
Bangalore North, India
INR 2000K-4500K (estimate) Senior-level Full Time
Tasks
- Build media budget optimization models and recommend optimal channel investments
- Deploy and continuously improve MMM solutions
- Design develop and implement end to end Marketing Mix Modeling solutions
- Develop scalable production quality Python code using software engineering best practices
- Develop short term and long term marketing mix models
- Drive stakeholder discussions and manage day to day project engagements
- Gather requirements and translate objectives into analytical solutions
- Interpret model outputs and present actionable insights to stakeholders
- Maintain version control using Git and support collaborative development workflows
- Perform data collection cleansing preprocessing exploratory data analysis feature engineering and model validation
- Quantify media impact using statistical and machine learning techniques
Perks/Benefits
- N/A
Skills/Tech-stack
Adstock | Bayesian regression | Budget Optimization | Data Analysis | Data Preprocessing | Effectiveness Measurement | Exploratory Data Analysis | Feature Engineering | Git | Machine Learning | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Media Effectiveness Measurement | Media budget optimization | Media effectiveness | Mix Modeling | Python | Saturation Curves | Statistical modeling
Education
N/A
Roles
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