Database Marketing Analyst (Data Science) - Hybrid
Tasks
- Analyze campaign performance
- Automate campaign workflows
- Build customer audience segments
- Communicate insights to stakeholders
- Consolidate and harmonize customer data sources
- Deliver personalized experiences using CDP
- Design customer journeys
- Ensure marketing data accuracy and privacy compliance
- Execute A B testing and target vs control tests
- Maintain data hygiene and subscriber data protection
- Manage subscriber contact preferences and consent
- Perform end-to-end campaign QA
- Produce ad hoc and recurring reporting
- Support database design and coding standards
- Translate requirements into database driven marketing campaigns
Perks/Benefits
- Annual wellness subsidy
- Defined benefit pension plan
- Discount on products
- Education assistance
- Employee and family assistance program
- Flexible work arrangements
- Free Digital Subscription
- Health and dental benefits
- Hybrid work environment
- Parental leave top-up
Skills/Tech-stack
A/B | A/B Testing | Amplitude | B testing | CRM | Customer Data | Customer Data Platform | Data Modeling | Data Privacy | Data Quality | Data platform | Email Marketing | HiveQL | JavaScript | Marketing Automation | Oracle SQL | PLSQL | Python | R | Relational databases | SMS | SQL | Tableau
Education
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