Decision Science Analyst Senior – Life Company Data and Analytics - Paid Media Performance Analyst – Social & Search
San Antonio Home Office I, United States
R
USD 114K-218K Senior-level Full Time
Tasks
- Analyze paid media performance
- Apply bidding strategies
- Apply data quality and data hygiene techniques
- Apply data wrangling
- Assess risks in line with compliance policies
- Conduct audience segmentation
- Create data visualizations
- Develop audience targeting strategies
- Document assumptions, methodology, validation, and testing
- Evaluate customer acquisition performance
- Integrate and transform data sources
- Manage marketing budgets
- Operationalize recommendations
- Optimize paid search campaigns
- Optimize paid social campaigns
- Perform A/B testing
- Perform exploratory data analysis
- Run incrementality studies
- Translate insights into management communications
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Ads Manager | Attribution | Audience Segmentation | B testing | Bing Ads | Data Analysis | Data Quality | Data Visualization | Data Wrangling | Exploratory Data Analysis | Floodlight | Google Ads | Incrementality testing | Mathematical Modeling | Meta Ads | Meta Ads Manager | Python | SA360 | SAS | SQL | Statistical Analysis
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Roles
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