Digital, Analytics & AI Enablement Lead

Tasks

• Automate marketing workflows with AI
• Develop CRM journeys automation
• Identify AI marketing use cases
• Improve website personalisation and conversion
• Lead digital marketing activation
• Manage account based marketing
• Manage marketing analytics platforms
• Oversee Salesforce Marketing Cloud targeting and automation
• Oversee marketing platform governance
• Own digital operating model end to end
• Plan paid media CRM website analytics timelines
• Scale demand generation paid media
• Set digital governance decision rights
• Support digital execution aligned to campaigns

Perks/Benefits

• Collaborative environment
• Continuous learning
• Digital upskilling
• Diversity and inclusion programs
• Flexible work-life balance
• Mentorship
• Wellbeing programs

Skills/Tech-stack

AI workflows | Account-based marketing | CRM automation | Campaign Management | Customer Relationship Management | Customer relationship | Demand Generation | Digital marketing | Marketing Analytics | Marketing Automation | Marketing Cloud | Paid media | Relationship Management | Salesforce Marketing | Salesforce Marketing Cloud | Website CMS | Website Optimization