Digital Analytics and Insights Manager

Tasks

• Analyze digital marketing channel performance
• Analyze landing page journeys UX and AB testing
• Build reporting strategies and templates
• Communicate insights to executives
• Create dashboards to monitor marketing KPIs
• Define key metrics for management reports
• Develop analytics roadmap for attribution
• Drive continuous improvement of analytics processes
• Improve data quality and metric reliability
• Lead execution of complex reports
• Manage and report team performance
• Recommend improvements to data analytics platforms
• Set team objectives and performance goals
• Support marketing technology onboarding

Perks/Benefits

• N/A

Skills/Tech-stack

AB Testing | Attribution | Business Manager | Customer Segmentation | Data Studio | Data Visualization | Digital analytics | Engine optimization | Excel | Facebook Business | Facebook Business Manager | Google Data Studio | Google Marketing | Google Marketing Platform | Google Tag | Google Tag Manager | Marketing Analytics | Marketing KPIs | Marketing Platform | Microsoft Office | Omnichannel Marketing | PowerPoint | Qlik Sense | Search Engine | Search Engine Marketing | Search engine optimization | Tag Manager