Digital Analytics & CRO Manager H/F
Europe, France, Ile-de-France, Paris (75)
EUR 49K-53K (estimate) Mid-level Full Time
Tasks
- Analyze customer journeys and conversion funnels
- Analyze e merchandising and search performance
- Build and maintain performance dashboards
- Collaborate with UX UI and product teams to improve digital experience
- Define and manage conversion optimization roadmap
- Define and update tag management plan
- Design prioritize and analyze A B tests
- Ensure data quality and compliance
- Identify onsite friction and optimization opportunities
- Measure business impact of optimizations
- Pilot digital analytics measurement tools
- Present insights and recommendations to stakeholders
- Produce actionable performance analyses
- Segment audiences and analyze performance by market and traffic source
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Audience Segmentation | B testing | Consent Management | Conversion Rate | Conversion rate optimization | Dashboarding | Data Governance | Data Privacy | Data Visualization | Digital Experimentation | Ecommerce analytics | Funnel Analysis | Google Tag | Google Tag Manager | Power BI | RGPD | Rate optimization | Tag Management | Tag Manager | Web Analytics
Education
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