Digital Analytics Lead – Customer Experience
Tasks
- Analyze customer journeys and conversion funnels
- Build Power BI dashboards
- Correlate survey feedback with behavioral analytics
- Create KPI scorecards
- Define measurement standards
- Design event driven measurement framework
- Ensure analytics data quality
- Ensure cookie and privacy compliance
- Evaluate emerging analytics and AI solutions
- Explore and implement GenAI analytics capabilities
- Lead digital analytics strategy
- Manage Qualtrics voice of customer programs
- Oversee GA4 implementations
- Perform tracking validation and debugging
- Support experimentation and optimization
Perks/Benefits
- N/A
Skills/Tech-stack
Analytics engineering | Attribution Modeling | BigQuery | CDP | Cloud platform | Conversion Optimization | Cookie Compliance | Customer Journey | Customer Journey Analytics | Data Quality | Data Visualization | Data quality assurance | Digital Marketing Analytics | Digital marketing | Event Tracking | Experimentation | GenAI | Google Analytics | Google Analytics 4 | Google Cloud | Google Cloud Platform | Journey Analytics | Marketing Analytics | Martech | Personalization | Power BI | Privacy Compliance | Quality Assurance | Qualtrics | SQL | Tealium | Voice of Customer
Education
N/A
Roles
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