Digital Analytics Manager

Tasks

• Analyze marketing performance metrics
• Build and maintain tracking infrastructure
• Conduct behavioral analysis for segmentation
• Define and implement tagging strategies
• Design and automate dashboards
• Ensure GDPR compliance for analytics
• Monitor and improve tracking accuracy
• Own and manage digital analytics tools
• Support A B tests and UX experiments

Perks/Benefits

• N/A

Skills/Tech-stack

A/B | A/B Testing | Attribution Modeling | B testing | BigQuery | Cohort Analysis | Dashboarding | Data Layer | Event Tracking | Funnel Analysis | GDPR | Google Analytics | Google Analytics 4 | Google Search Console | Google Tag | Google Tag Manager | Google search | Looker Studio | Reporting | Retention metrics | SQL | Search Console | Tag Manager | UTM | User Segmentation | Yandex Metrica