Digital Analytics Senior Consultant
Tasks
- Configure and validate tracking variables and events
- Design implement and maintain Adobe Experience Platform Data Collection
- Develop and maintain Google Tag Manager containers
- Facilitate analytics strategy and implementation workshops
- Gather business and technical requirements from stakeholders
- Implement and troubleshoot data layer and measurement architecture
- Lead Adobe Analytics implementation
- Perform end to end analytics and tag implementation quality assurance
- Support Adobe Target integration
- Validate tags triggers variables pixels and event collection
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Adobe Customer Journey | Adobe Customer Journey Analytics | Adobe Experience | Adobe Experience Platform | Adobe Experience Platform Data collection | Adobe Target | Adobe Web SDK | Attribution | Channel Tracking | Consent Management | Conversion Tracking | Customer Journey Analytics | Data Layer | Data collection | Experience Platform | Experience Platform Data Collection | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Journey Analytics | Marketing Channel | Marketing channel tracking | Measurement architecture | QA Testing | Tag Management | Tag Manager | Web SDK | Web Tracking
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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