Digital Analytics Specialist - HÍBRIDO CDMX

Tasks

• Build BigQuery SQL queries for analysis
• Configure and audit Google Analytics 4 events
• Convert tracking gaps into prioritized tickets
• Coordinate analytics initiatives across product technology marketing and vendors
• Create executive dashboards in Looker Studio
• Define and review implementation guides
• Diagnose data measurement discrepancies
• Document issues and coordinate fixes
• Identify data anomalies and root cause tracking
• Implement tracking with Google Tag Manager
• Optimize measurement plan events and taxonomy
• Reconcile discrepancies across GA4 Google Ads and Meta
• Validate Data Layer

Perks/Benefits

• Agile environment
• Cross-functional collaboration
• Hybrid work

Skills/Tech-stack

Apps Script | Attribution | BigQuery | Data Layer | Digital Measurement Fundamentals | Digital measurement | Ecommerce analytics | Funnel Analysis | Google Ads | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | HTML | JavaScript | Looker | Looker Studio | Measurement fundamentals | Measurement planning | Meta | Problem Solving | SQL | Stakeholder management | Tag Assistant | Tag Manager | Taxonomy