Digital Analytics Specialist
London, 20 Farringdon Road, United Kingdom
GBP 70K-78K (estimate) Senior-level Full Time
Tasks
- Analyze website traffic and conversion rates
- Audit digital analytics tagging
- Collaborate with marketing teams
- Create KPI dashboards and reports
- Define dataLayer structures
- Define measurement strategy
- Deliver end to end MMM projects
- Develop and validate marketing mix models
- Gather and clean data for analysis
- Implement digital analytics tools
- Measure digital campaign effectiveness
- Set digital analytics vision
- Stay updated on digital analytics best practices
Perks/Benefits
- Career development
- Counselling
- Employee assistance programme
- Flexible work policies
- Mental wellbeing support
- Paid time off
- Parental leave
- Pension plan
- Private healthcare insurance
- Volunteering days
Skills/Tech-stack
Adobe Analytics | Adobe Launch | Contentsquare | Data Quality | Data Visualization | Data cleaning | DataLayer | Decibel | Digital analytics | Google Analytics | Google Tag | Google Tag Manager | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Power BI | Tableau | Tag Management | Tag Manager | Tealium | Web Analytics
Education
N/A
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