Digital Analytics Specialist (MarTech)

Tasks

• Conduct tracking QA testing
• Configure event tracking
• Document tracking setups
• Ensure data integrity
• Gather tracking requirements
• Implement tracking systems
• Integrate tracking with CRM
• Maintain tracking systems
• QA event tracking
• Recommend tracking improvements
• Troubleshoot attribution issues
• Troubleshoot tracking issues
• Validate UTMs
• Validate attribution logic
• Validate conversion events

Perks/Benefits

• Flexible work schedule
• Fully remote
• Official holidays
• Paid time off

Skills/Tech-stack

Attribution Modeling | CRM Integration | Conversion Tracking | Data Quality | Event Tracking | Google Ads | Google Ads Conversion Tracking | Google Tag | Google Tag Manager | HubSpot | JavaScript | Meta Pixel | React | Salesforce | Server Side | Server-side Tagging | Tag Manager | TypeScript | UTM parameters