Digital App Analytics Manager

Tasks

• Analyze app stability metrics
• Analyze push notification in app message and SMS performance
• Compare stability across releases
• Define and maintain event tracking framework and taxonomy
• Design and monitor customer funnels
• Identify drop off points and recommend optimizations
• Monitor app KPIs
• Prioritize high impact crashes and performance issues
• Produce app health reports
• Provide performance insights to management and stakeholders
• Review Firebase Crashlytics reports
• Track effectiveness of app enhancements and optimization initiatives
• Track user engagement conversion and retention metrics

Perks/Benefits

• N/A

Skills/Tech-stack

Analytics Taxonomy | App Performance Monitoring | App performance | CleverTap | Crash Analytics | Customer Journey | Customer Journey Analytics | Data Analysis | Event Tracking | Firebase Crashlytics | Funnel Optimization | Google Analytics | Journey Analytics | Mixpanel | Mobile Analytics | Performance Monitoring