Digital Instrumentation Analyst

Tasks

• Collaborate with Marketing Product and Data Platform teams
• Implement and test tracking tags
• Maintain documentation for tag setups and validation steps
• Monitor dashboards for anomalies and missing data
• Prepare recurring performance reports
• Reconcile external market data with internal datasets
• Run data quality assurance checks
• Support Power BI and Sigma dashboard data accuracy
• Troubleshoot tracking issues with browser developer tools
• Validate custom events UTMs and conversion pixels

Perks/Benefits

• N/A

Skills/Tech-stack

Browser Developer Tools | Confluence | Conversion Pixel | Conversion Tracking | Debugging | Developer tools | Google Ads | Google Analytics | Google Tag | Google Tag Manager | Meta Ads | Power BI | Scribe | Sigma | Tag Assistant | Tag Manager | TikTok | UTM