Digital Media Analytics & Reporting Specialist
Tasks
- Analyze campaign data in Adobe Analytics
- Build and maintain Tableau dashboards
- Generate performance reports with key metrics and insights
- Maintain media spend variance reports
- Manage ad serving and attribution in Google Campaign Manager
- Manage pixel and tag tracking implementations
- Own digital media performance reporting
- Provide optimization recommendations
- Reconcile media invoices and budgets
- Track performance against campaign KPIs
- Troubleshoot tracking discrepancies and measurement gaps
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Campaign Manager | Excel | Google Ads | Google Analytics | Google Campaign Manager | Google Campaign Manager CM360 | Google Sheets | Google Tag | Google Tag Manager | LinkedIn Ads | LinkedIn Insight Tag | Meta Ads | Meta Pixel | Tableau | Tag Management | Tag Manager
Education
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