Digital Performance Brand Analytics Specialist
Tasks
- Analyze generative AI search traffic
- Analyze website user behavior
- Build reports and dashboards
- Collaborate on SEO and AI performance
- Contribute to analytics standards
- Correlate paid and organic traffic
- Design experimentation roadmaps
- Develop brand performance reports
- Develop hypotheses for testing
- Evaluate engagement metrics
- Identify optimization opportunities
- Identify performance gaps
- Measure brand campaign impact
- Measure testing impacts
- Monitor digital brand lift
- Partner to align campaign objectives
- Stay updated on attribution and AI trends
- Track branded search and traffic shifts
- Track organic search rankings
- Translate data into insights
Perks/Benefits
- 401k matching
- Health and wellness programs
- Health insurance
- Onsite gym
- Paid parental leave
- Paid time off
- Professional development resources
- Tuition reimbursement
Skills/Tech-stack
A/B | A/B Testing | AI Search | AI Search Trends | Attribution Modeling | B testing | Channel measurement | Cross-channel | Cross-channel measurement | Data Analysis | Data Visualization | Digital analytics | Excel | Google Analytics | Google Analytics 4 | Google Search Console | Google search | Heap | SEMrush | Screaming Frog | Search Console | Search Trends | SimilarWeb | WordPress | Yoast
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Regions
Countries
States
Cities
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