Director, Analytics
Tasks
- Advise senior stakeholders on investment planning
- Conduct data clean room analysis
- Deliver executive level analytics narratives
- Develop incrementality tests and experimental frameworks
- Forecast marketing scenarios
- Guide media and creative investment decisions
- Identify analytics skill gaps
- Lead and mentor analytics teams
- Lead marketing measurement strategy
- Manage multi method measurement programs
- Oversee marketing performance across channels
- Set quality standards for analytics storytelling
- Translate complex data into insights
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Airflow | Alteryx | Attribution Modeling | B testing | Brand Lift | Clean room | DBT | Data clean room | Domo | ETL | Forecasting | Incrementality Measurement | Looker | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | PowerBI | SQL | Sales Matchback | Scenario Planning | Tableau
Education
N/A
Roles
Regions
Countries
States
Cities
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