Director, Analytics
Tasks
- Architect data layer
- Build reporting dashboards
- Create measurement frameworks
- Define analytics practice standards
- Design GA4 and GTM tracking
- Develop attribution models
- Ensure privacy and consent compliance
- Govern analytics data
- Guide client strategy
- Implement server-side tagging
- Lead analytics implementations
- Partner with marketing teams to instrument campaigns
- Present analytics insights to clients
- Scope and price analytics engagements
- Set up conversion tracking
- Use historical data to develop content strategies
Perks/Benefits
- 401k matching
- Health, dental, vision benefits
- Remote-friendly
- Travel for team gatherings
- Unlimited PTO
Skills/Tech-stack
AI | Affiliate Marketing | Affiliate Marketing Measurement | Attribution Modeling | BigQuery | Consent Mode | Content Performance | Content performance measurement | Conversion Tracking | Data Governance | Data Layer | Digital PR | Digital PR Analytics | GTM | Geo analytics | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Looker Studio | Marketing Analytics | Marketing measurement | Measurement | PR analytics | Performance Measurement | Privacy Compliance | SEO Analytics | SQL | Server Side | Server-side Tagging | Tag Manager | Web Analytics
Education
N/A
Roles
Analytics | Analytics Engineer | Director | Director of Analytics | Engineer
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